- Communication Centre
Want to advertise at The Zone? Contact Primall, a media sales house specialising in alternative media channels. Primall has the exclusive rights to sell the advertising space within a host of blue chip shopping centres across a national South African network. Primall offers advertising opportunities to reach more than 60 million shoppers annually.
International research has shown that over 70% of purchase decisions are not intentional, and are made at the point of purchase so clearly, advertising in the centre can influence the product or brand decision.
Primall offers tenants' brands and products a pull-through advertising solution, which is directly geared to increasing their bottom-line sales. Advertisers and marketers are given the opportunity of promoting their products in the consumers' everyday environments and have this presence continued through to the final nudge while intent to purchase is strongest - at the point of purchase.
The Primall team includes a number of media professionals who are dedicated to ensuring that you receive top quality service.